Aftermath: a $1,200–$1,800 Helix console would be commercial suicide
Luke Plunkett's reaction to a Fortune profile of Xbox chief Asha Sharma centres on one detail in that piece. Microsoft has internally projected its next console, codenamed Helix, at $1,200 to $1,800 for consumers, unless the company subsidizes the cost. Fortune also reports the prospect of further layoffs at Microsoft-owned studios.
Plunkett argues that this lands on a weak market. He points to the cost-of-living crisis, shrinking visual gains from each console generation, thinning Xbox exclusives as AAA budgets climb, and weak Series S/X sales at a $499 launch price. Even a subsidized $1,000 machine would cost twice that. He calls the plan a historic disaster, says he is amazed Microsoft is still committed to it, and half-seriously suggests his own joke about re-releasing old consoles may be the industry's real way out.
CounterpointThe figure is an internal projection reported by Fortune, not an announced price, and Microsoft could subsidize the hardware as the report itself notes. Executives and analysts who favor premium hardware would say a high-end device can serve a small enthusiast base without needing mass-market sales, a case Plunkett does not engage.
Previously: The earlier edition reported that PS6 memory and storage costs alone could top $680. — Monday October 19 edition.